What is the Virtual Marketing Department?
Many businesses are wasting a significant amount of money on advertising. Outdated advice and false beliefs cause major mistakes with marketing budgets. The solution is fresh and proven expertise to fully leverage your marketing dollars.
Straction’s Virtual Marketing Department affords your business the advantages of having its own marketing department without the expense of a marketing staff. You will have access to our entire suite of marketing tools and services for an affordable price that is less than paying the average salary of one marketing executive who would probably end up hiring us anyway to create marketing that really does work!
|Accessibility to expertise in marketing strategy and implementation|
|An unbiased, outside perspective on your business|
|Minimize the impact of staff reductions|
|Maintain the momentum of critical projects|
|Draw on outside experience from those who know what works and doesn’t work in the channel|
|Budget friendly cost|
The Straction Marketing Program is an affordable means of hiring an experienced marketing professional to assist you in:
|Developing your marketing strategy to ensure maximum results from your efforts|
|Generating qualified prospects for your pipeline|
|Better leveraging the web for marketing and sales initiatives|
|Improving customer loyalty to drive more revenue|
|Managing your marketing efforts and marketing budget|
If you feel your marketing dollars are just not driving the results you need, then maybe it’s time to invest in the Straction Marketing Program.
Specific deliverables include:
|Customized marketing plan specific to your business|
|Step-by-step marketing calendar outlining marketing tactics quarter-by-quarter|
|Itemized marketing budget|
|Actionable marketing campaigns and programs that drive results|
|Recommendations on campaigns, programs and tools|
|A weekly call with your organization to ensure action items are followed up on|
|Oversee the execution of agreed upon marketing strategies over the term of the engagement|
|Job Description: Director of Marketing||Employed||Outsourced|
|Annual Salary||$55,0000 – $85,000||$2,500 – $5,000 x 12 = $30 – $60k|
|Employer costs (healthcare, workers comp, 401k, taxes)||$8,000 – $15,0000||NO COST|
|Bonus/Profit sharing||$10,000 – $20,000||NO COST|
|Office space||$6,000 – $8,000||NO COST|
|Utilities||$3,000 – $6,000||NO COST|
|Coffee, birthday parties, cupcakes||$500||We buy our own cupcakes|
|Annual Employee Cost||$76,500 – $134,500||_|
|Annual Outsourced Cost||_||$30,000 – $60,000|