Strategic Marketing Systems
It is exciting to start a marketing initiative. There is such high hope (and there is the praying for results too!). Most will jump straight in with the tactical aspects of marketing before taking the time to think strategically and map out a battle plan. Which usually ends up being a costly mistake.
The blame for the poor ROI ends up at the feet of the marketing tactic instead of where it truly belongs: having no real strategy in the first place.
Before any marketing initiative is undertaken, there has to be clarity on three things (click on each image to learn more):